Music, God I love it, doesn’t everyone? Well surprisingly the answer would be no by some. Why? How? I hear you ask. The answer people normally wheel out is, ‘There is nothing new, it all sounds the same now.’ or, ‘It’s just to commercial’.
Forgive the profanity but to those that say music to far to commercial, I say to you in return, you’re obviously just a dumb fuck. True musicians want their music heard, but they also want to make money if possible, who doesn’t? I used to love the job I had previously, but I wouldn’t of turned up and done it for free.
Anyway, to those that say there is no new stuff, it all sounds the same. I agree, it does, if you don’t look for it. I love all music, be it rock, rap, metal, jazz, pop, literally all genres I enjoy, if it’s good music. If I had to give you a favourite I’d say hands down rap because personally I think good quality rap is modern day poetry. So whilst the rest of this article might only mention rap, it could easily be crossed over into many different genres.
So, your ipod is full of music, but apart from the odd exception none of it dates later than the early 2000’s? Why? Because how can Chris Brown or Wiz ‘whatever his last name is’ Stand up to your Biggies, tupacs, Pudgees or snoops? They just can’t, end off.
Picture this, the year is 2005, I’m in my last year at university listening to the same shit I had when I started my education, 3 years earlier. Not really minding because good music is always good music, regardless of age, but yearning for something new to excite my eardrums. Talking one day to a female student I was trying to impress with my musical knowledge so I could get into her panties when she’s like have you heard of Hard Target so after having to admit I hadn’t she explained to me he was an unsigned artist from the states but was awesome and was going to be the net big thing. I’ll be the first to admit, my immediate thought in my head was that he’ll be shit if he’s unsigned but I want to share more than a blunt with her so I’ll give it a listen. She emailed me a song called Empty Cans by him so I could listen to it when I got home. So fast forward a few hours, I’ve got a fat joint rolled, just sparked and I thought well I’ll give this guy a listen. FUCK ME Is all I can say my reaction was. This tune was dope with a capital D. Now I’ll be honest, while my expected love affair never happened with the woman, my love affair with underground music was born. Here was a man with an incredible lyrical talent, backed up by some quality music production and he didn’t even have a music deal!!
So fast forward 7 years, I’m still getting high, still have a love of women that doesn’t seem to be recipricated but still have a love of good music. It is with a sad heart that Hard Target has not got the record deal he deserves, however he is still making quality music. What is also evident is that good music is being produced in vast quantities, but is remaining unsigned and unheard of by the masses.
I know what you’re thinking, ok well he’s given me the link to Hard Target so I can go listen to him and see what I think but what about more? How do I find it? How do I listen to these artists that are producing the tunes but not getting the props they deserve. all I can say is you have to go look for it. I’ve been very lucky by stumbling across some quality acts such as Herb Burnah and ProfHit but I have to give a lot of credit to Stoner Jesus (SJ).
SJ is a very talented radio show host who in between talking all things weed plays music by unsigned artists. He doesn’t discriminate who they are, if they email him a tune he’ll play it on his show. So if you are an artist reading this check him out on twitter, go look at his webpage and send him a tune.
To sum up good music is still being produced, but as in all walks of life, sometimes it’s unfair and the people who deserve to be making decent money out of their music haven’t quite made it yet, but they will. You just have to be prepared to go looking for it and listen to it. If you do find something you like twitter makes it so easy to send the artist a message and let them know, give them the credit they deserve.
I may of rambled as usual in this blog post but I hope you’ve got the jist.
Finally a big thank you for either producing quality music or having the balls to play it to the masses when it’d be easier to play the chart stuff goes to (click on the name for their twitter page):